Mapping Public Radio’s Independent Landscape
A benchmark study commissioned by SchardtMEDIA working with Walrus Research and Craig Oliver with funding from the Corporation for Public Broacasting, AIR, PRPD, and a consortium of leading stations. The goal was to acheive a better understanding of the programming landscape and identify opportunities for innovation during a technology-driven time of change across public media.
Final Report: Opportunities for Innovation [PDF] (February 2006)
Key Findings, Critical Questions (November 2004)